COKE ZERO SET FOR RE BRAND
Did you know that Coke Zero has zero sugar?
This may seem like silly question, but apparently, according to the market research that Coca Cola has conducted, a lot of the public are still confused about this fact. It would seem, according to the company’s own research – that a lot of consumers are unaware that diet drink Coke Zero actually has, well, zero sugar in it.
And there might be bad news for Coke Zero drinkers, as it currently stands – although only slightly. The firm plans to ditch the current branding of Coke Zero and will replace it with Coke Zero Sugar to make the situation absolutely clear.
The drink will also be rebranded, instead of being a mainly black label, it will be more red, like the original Coke branding.
The packaging is not the only thing being given a re-branding though. The company will also be carefully tweaking the ingredients – although not by a lot!
Even these slight differences have been enough to upset a lot of dedicated Coke Zero drinkers though.
They have been making their feelings known throughout social media and the move has sparked a lot of negative comments and worry.
Quotes from disgruntled Coke Zero drinkers include;
“Please don’t get rid of Coke Zero, this is the only diet drink on the market and product that I like!! I have saved pounds in weight since I switched from regular Coke, to Coke Zero!”
LUCY, NEW YORK
“What the hell are Coca Cola playing at? Why do they go to the trouble of creating a soft drink, only to get rid of it a few years later! I am furious about this!”
“Guess I’ll have to buy up all the Coke Zero I can find everywhere and stockpile it, for when Coca Cola remove it forever … sob… this is so cruel… shame on you Coca Cola!”
ERIC, LOS ANGELES
Coca Cola has been patiently replying to negative comments, such as these, trying to win over consumers and addicted Coke Zero fans, by promising that the new formula will be better than ever.
In fact, the list of ingredients will not change, it says. It seems likely that the changes will be in the exact amounts of each ingredient in the drink.
However, not everyone is convinced by this yet.
The soft drinks industry has been looking to switch to calorie and sugar free alternatives for some time, since the decline in sugary drinks.
In 2016, soda sales in the US fell to an all time low. For this reason, companies like Coca Cola will need to persuade the public that their diet drinks are all sugar free.
The new drink will hit the shelves in the US from August.