When you’re done with your private blog network setup, you probably end up clueless about what’s next. If you put a lot of effort into your PBN sites, you are probably hesitating, unsure how to it last longer. It’s especially true for bigger projects that you want to lead for years. People usually ask about the amount of links they can publish, the intensity of their link building efforts, about toxic PBNs and de-indexation, etc.
It’s not that hard to create a network, especially if you use a done for you PBN service to fasten up the process. The tough part starts when you have to make your PBN work.
A Few Tips for Starting to Work with Your PBNs
At first, you have to understand the logic of the search engines. For example, multiple inbound links from a PBN site to your money site won’t do you much. In fact, this might even seem sketchy and after multiple practices, Google might decide you’re a spammer (and then you’ll have to worry about how to setup a PBN once again). This algorithm that uses the law of diminishing returns will screw you up if you post the same links or the links going to the different pages of the same website from one PBN domain.
The second rule, if you’re using outbound links (and yes, you should, especially if they refer to authority sites), they don’t have to get weaker as most people think they do. But it’s still a good practice to limit the number of links you’re posting. A note here, try to think as an average user thinks when implementing your links and practices. When you read something on a site that has a huge amount of links, the first thing you think is that it’s a low-quality site. Remember this when working on yours.
While you’re working on your links, it’s the right time to think about your anchor text. This is when it really gets sketchy, especially if you’re new to SEO. Working with PBN setup service company will build you a network, but improper anchoring will ruin it. So the third tip is: try to stick to one good rule determined by great SEO experts. About 50% of your links should be naked URL, 25% refer to short topic anchors and only 10% are longer, more precise anchors. The last 15% apply to anchors like “read here”.
Again, you have to be really careful here. You might have an amazingly network after you buy PBN domain with high metrics, great hosting, cool design and it would be your wrong anchoring that will get you stuck. Remember to mix your anchors and use different ones for different blogs. A synonym dictionary could be of help here.
Many of those SEO people working in the sphere warn you about changing your anchors. Remember that it is a tricky task that could easily get your link devalued. If you want to avoid devaluation, remember that you should change something else in your text, so it won’t look like you’re doing it simply for your anchoring purposes.
Checking Your PBN
After you’re done with the basic stuff, you have to remember that you also have to test your PBN before you actually jump to making money. There is a professional secret that will save you nerves and money: it would be better if you test it on another website, so you eliminate any possibility of hurting yourself. This way, try to post a link to a website in your niche that has low ranks. Don’t choose something too weak, rather go for 2nd-3rd-page results.
After you do that, you have to wait (approx. 2 weeks) and then see what happens. If you get a positive result and that site gets a higher rank, you’re good to go. If you get a negative one, try again, but if the same situation happens, think about excluding that site out of your network and buying expired domain one more time. There is also a third option here, a neutral result. That would mean you chose a wrong keyword or your domain is way too weak. Again, this is when you should consider buying expiring domain and switching that weak site.
Also, remember that you have to pay enough attention to your PBN site to make it count. Going with a free WP theme and copy-&-pasting articles from 3rd-party sites won’t do you any good anymore. Now you have to change your approach and create a logo, a header and a purpose for your PBN. The last one, is definitely, the most important. Any site you create has to have a specific idea, theme, something that makes it different. Choose a message you have to bring to your audience and don’t think like an SEO expert. Think like a niche enthusiast. That tip is really priceless, though simple. It will boost your SEO efforts like magic.